WhatsApp is reportedly working on a new feature for its WhatsApp Business application that will enable businesses to share their previous status updates with customers. This feature aims to provide businesses with a convenient way to showcase their past updates and engage with their audience effectively. By accessing and sharing previous status updates, businesses can maintain a consistent presence and keep their customers informed about their latest offers, promotions, or important announcements. This feature is expected to enhance the marketing capabilities of businesses on the WhatsApp Business platform and strengthen their communication with customers.
The feature, named ‘Status Archive,’ as reported by WABetaInfo, a reputable website covering updates and news about the Meta-owned platform, will allow users to store their previous status updates. Additionally, users will have the capability to check if the tool has been activated on their device or not. This new feature is expected to provide greater control and organization for users managing their status updates on WhatsApp.
According to the information provided by WABetaInfo, a reliable source for WhatsApp updates, a notification will appear within the Status tab to indicate if the Status Archive feature has been enabled for a user’s WhatsApp account. When the feature is activated, users will receive a message stating, “Your Status Updates will now be archived on your device after 24 hours.” This notification serves as a confirmation that the Status Archive feature is active and that the user’s status updates will be automatically archived on their device.
According to WABetaInfo, the Status Archive feature will prove beneficial for businesses as it will allow them to repost and share archived statuses with their customers, aiming to enhance their business outreach. Users will have the option to store these archived status updates on their phones for a maximum of 30 days. It is worth noting that Status Archive seems to be a tool specifically developed for businesses, catering to their unique requirements and objectives on the WhatsApp platform.
Currently, the Status Archive feature is in the testing phase and is being gradually rolled out to a limited number of beta testers. A wider release of the feature is planned in the upcoming weeks. With the introduction of this feature, users will have the ability to share various types of content, including end-to-end encrypted text, videos, photos, and GIFs, which will automatically disappear after 24 hours. This feature offers users a convenient and secure way to share temporary updates with their contacts on WhatsApp.