Over the weekend, German automotive giant BMW eagerly unveiled its long-awaited electric concept car, heralding the arrival of what they call the “Vision Neue Klasse.” This innovative concept marks the onset of a transformative era for the company. The newly revealed design not only serves as a visual showcase but also introduces a groundbreaking platform that will serve as the foundation for BMW’s forthcoming electric vehicle lineup. Anticipated to roll off the production line in 2025, the initial electric vehicles built upon the Neue Klasse architecture promise to redefine the brand’s electric future.
The upcoming roster of electric vehicles incorporates BMW’s sixth generation of advanced battery cells, a development poised to significantly enhance the Neue Klasse platform. BMW asserts that these advancements will boost both charging speed and range by as much as 30%. As a direct consequence of these enhancements, BMW anticipates an impressive 25% increase in overall vehicle efficiency. BMW CEO Oliver Zipse emphasized the company’s commitment to innovation, highlighting the BMW Vision Neue Klasse as a culmination of their efforts in the realms of electric and digital technology, and as a forward-looking contender in the sustainable circular economy, during an interview with CNBC’s Arabile Gumede.
“In just two short years, these vehicles will be on the streets, marking the beginning of a new era of innovation and sustainability for BMW,” Zipse emphasized. He explained that this is the central objective of their presentation at the IAA event. The public will soon have the opportunity to witness the unveiling of the Vision Neue Klasse at the IAA motor show in Munich, where BMW is headquartered. The IAA show stands as one of the globe’s premier mobility trade fairs.
“We are firmly convinced that electromobility will emerge as the most substantial growth sector within the global automotive industry, and we aim to be at the forefront,” Zipse declared. The CEO of BMW projected that battery electric vehicles will comprise 15% of the company’s global sales by the conclusion of 2023, with plans to expand this share even further in the subsequent years. Frank Weber, a member of BMW’s Board of Management overseeing development, expressed that the Neue Klasse lineup signifies a significant technological advancement for the company.
At the start of August, BMW acknowledged the likelihood of continued difficulties stemming from supply chain disruptions and persistent high inflation in the months ahead. Despite these challenges, the company raised its annual earnings before interest and taxes margin outlook for the automotive segment. Year-to-date, BMW’s shares have seen an approximately 13% increase.
When questioned about the presence of major Chinese electric vehicle manufacturers at the Munich motor show and whether he had concerns about their exports to Europe affecting BMW’s business, Zipse responded confidently, saying, “No, we have no apprehensions whatsoever.”
Zipse expressed enthusiasm about the presence of global players like the Chinese, who represent the world’s largest car market, choosing to exhibit in Munich. He described the event as more than just an automotive showcase, emphasizing its role as a technology and innovation exposition. Zipse conveyed his excitement about having participants from across the globe, including Americans, Europeans, and now the Chinese, and his lack of concerns, stating, “I’m genuinely excited about this. I have no apprehensions at all. It’s great to have a show that draws such strong competition. That’s fantastic.”
