Samsung has revealed plans for a press conference in San Jose, California, scheduled for January 17th, during which it will introduce its latest Galaxy phones. Positioned as Apple’s primary competitor in the smartphone market, Samsung boasts a 20% global market share compared to Apple’s 16%, according to Counterpoint Research. In the U.S. phone market, Samsung holds a 25% share, trailing behind Apple’s dominant 53%. The upcoming release, featuring novel functionalities absent in the iPhone, could serve as a strategic move to expand Samsung’s customer base.
On Tuesday evening, Samsung announced that its upcoming devices would deliver a “completely new mobile experience powered by AI.” Although the exact implications of this statement remain unclear, recent revelations from chip manufacturers such as Qualcomm and rivals like Google might shed some light. Historically, Samsung has employed Qualcomm chips in its U.S. smartphones, and it is anticipated that the forthcoming devices, likely named the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, could leverage Qualcomm’s Snapdragon Series 8 Gen 3 designed for Android phones. Samsung has a track record of being among the early adopters of Qualcomm’s latest chip technologies in its phones.
In October, Qualcomm announced that its latest Snapdragon chips enable smartphones to execute generative artificial intelligence applications directly on the device. This functionality permits the operation of more compact versions of applications, such as ChatGPT, without the need for an internet connection. On-device iterations of AI chatbots have the potential to enhance privacy in conversations, as inquiries no longer necessitate transmission to the cloud.
Qualcomm showcased the capability of its chips to generate images based on textual descriptions. For instance, typing a phrase like “create an image that shows a man driving a car” would prompt the chip to generate a corresponding picture. This functionality is akin to what Google’s Tensor G3 chip, featured in the Pixel 8 Pro, offers. The Pixel 8 Pro enables users to generate personalized phone wallpapers based on a set of selected words.
The Pixel 8 Pro is also compatible with Google’s Gemini Nano AI model, enabling functions such as crafting responses to text messages, transcribing recorded conversations, and other capabilities. Additionally, AI is frequently employed to enhance the quality of videos and photos.