During the recent earnings call for the company, Disney CEO Bob Iger revealed that Taylor Swift’s filmed Eras Tour is set to be exclusively available on Disney+. Scheduled for release on March 15, the concert film has found a new home on the streaming platform.
The exclusive “Taylor’s Version” of the film will be accessible solely through the streaming service as part of its subscription package. This version, highlighted by Disney, will showcase the entire concert along with five extra songs not included in the original theatrical or digital release, featuring tracks like “Cardigan.” Disney CEO Bob Iger praised Swift as a “creative genius” and acknowledged her status as “a true cultural phenomenon” during the call.
The financial details of the licensing agreement were not promptly disclosed. Given the immense popularity of the pop star’s tour, it is plausible that Disney encountered competitive bidding for the rights to her latest filmed concert. Taylor Swift has previously collaborated with Apple Music, Netflix, and Disney to bring forth filmed renditions of her concerts and documentary projects.
Last year, Swift surprised the cinema industry by revealing her collaboration with theater chain AMC to bring a concert film to the big screen. The film generated an impressive opening, surpassing $92 million in ticket sales during its domestic debut weekend, making it the second-highest debut for a film released in October. The enthusiasm around the film prompted movie theaters to design special popcorn buckets, create bespoke cocktails, and even set up tables for making friendship bracelets, offering Swift fans an experience reminiscent of attending her live concerts.
Collectively, Swift’s film amassed over $180 million in the domestic box office and exceeded $261.6 million globally. This worldwide figure surpasses the previous record held by Michael Jackson’s concert documentary “This Is It,” secured in 2009. On Swift’s 34th birthday, December 13, the concert film transitioned to on-demand availability, featuring a rental fee of $19.89, corresponding to the year of her birth. As of now, there is no available data regarding the revenue generated from digital rentals.
