Samsung Electronics announced two new smartphone models with foldable screens. There are two models with screen sizes of 7.6 inches and 6.7 inches when the smartphone is expanded, and the prices have been reduced by 10% and 28%, respectively, compared to the current model. Two years have passed since the release of the first folding smartphone, and the price range has been lowered with the aim of popularizing it.
Two models will be released, the “Galaxy Z Fold 3” that opens the screen horizontally and the “Galaxy Z Flip 3” that opens vertically like a conventional mobile phone (feature phone). The selling prices in the US are $ 1799.99 (about 199,000 yen) and $ 999.99, respectively.
It will go on sale in the US, Europe, and South Korea on the 27th to expand the sales area. In Japan, we will discuss the release date with the telecommunications carrier.
The Z-Fold 3 weighs 271 grams, which is 11 grams lighter than the previous model. It has the functions of a smartphone and a tablet terminal and has increased processing power so that multiple applications can be launched at the same time like a personal computer.
Seven colors are available for Z Flip, which is popular with women. The current model was available in three colors. A variety of protective covers are also available to enhance fashionability.
Samsung launched its first foldable smartphone in 2019, making use of its organic EL panel technology. Although China’s Huawei and other companies followed suit, terminal prices were a bottleneck and unit sales were sluggish.
According to the announcement material, the number of folding smartphones shipped, which was 2.2 million in 20 years, will increase rapidly to 117.2 million in 2013. Mr. No Tae-mun, the head of the smartphone division, has stated that he will open up a new category with the Z series that integrates innovative technologies, aiming to secure a market share with a foldable type that competitor Apple does not have.
